Pam Leven Presents Words Will Fly

Newsletters
Printed newsletters are big business cards that stand out on any desk. For clients who know you and your company, marketing-oriented newsletters validate their smart decision to work with you—over and over. Really happy readers will promote their own wisdom by forwarding your thought-provoking or entertaining online newsletters to their many associates.
Brucker & Morra

Newsletters that are newspapers for employees and friends of your company are motivators and also big business cards. Newsy stories that extol your organization’s activities and employees’ contributions are morale boosters. They make associates, customers and supporters proud to be part of your success. Hillview Mental Health Center

When your company newsletter or magazine staff is overworked or understaffed, you can bring in a pro to meet your deadline or add a new perspective or style. Holcim

Ghosted articles
Editors appreciate articles with leads that pull in readers and provide new or newly stated information. They also like copy that needs little or no editing and stay within the allotted word count. Ghostwriters, especially former newspaper reporters, help professionals opine in print by offering those assurances to editors of industry and trade magazines. (Shhh…ghosts vow secrecy to their clients.)

Advertorials
Advertorials look and read like editorial copy, but are really paid advertisements. They combine the aura of editorial objectivity with the superlative adjectives of advertising. Custom publishers often put together “special sections” in newspapers and magazines. Publications ad salespeople often solicit contributors, who agree to follow editorial guidelines that give consistency to the section. InStyle

Brochures
Less can be more. Lovingly designed and exquisitely printed, marketing brochures are advertising gems that quickly grab your target audience, reveal your expertise and value, and give potential clients a strong reason to contact you. Amstar

1-sheets
Your professionally designed 1-sheet should have a great headline that brilliantly promotes your key benefits and good subheads to entice your readers. No one should be able to co-opt your copy as his own. Client testimonials should be short stories about how you saved their days.
Win-Win Workplace Solutions

Fundraising letters
Appeals to your pocketbook can be offbeat as well as heart tugging—anything to get readers to open a checkbook or pull out plastic.
Simmons College Needs Your Dough
SOVA

Articles
See your byline on articles online or on the newsstand. Here are some of mine. I can help you with some of yours, starting with pitches to editors and ending with near print-ready copy.
TWA Ambassador Magazine
Emoneydigest.com

Websites
Your website should propel your message and your benefits into readers’ hearts and minds. It should be inviting and informative so visitors will want to work with you rather than the other guy. If you like mine, you’ll probably like the one I’ll write for you.

Anything on the Q.T.
Of course you can hire a writer for your personal business! A soon-to-be grieving son gave a major newspaper a compelling biography of his not-yet-dead father to successfully secure the headliner spot on the obituary page. A year later, he requested copy for his dad’s gravestone. A foreign-born chemical engineer submitted a reasoned, well-crafted response to false accusations and undeserved criticisms in his corporate performance review. A ghostwriter can make your life a lot easier.